The adidas Originals NMD Immersive Photo Gallery Experience looks to the past to empower the future by serving as a platform to elevate emerging talent within the creative urban exploration community. With this aim, adidas Originals partnered with 15 next generation street photographers to take them on a curated photo meet-up throughout the city with LA photog legend Estivan Oriel.

Following the meet-up, each photographer selected one photo to be part of an immersive group gallery show the following night. The event showcased the new NMD line & selected photographs by incorporating 360 degree projection mapping with sound provided by DJ Joe Kay [Soulection Radio] and delicious fare by LA’s “Trap Kitchen,” while social media in uencers helped keep spirits high throughout the night

My role - Lead cross functional brand team and creative agency to develop concept. Worked directly with photographers to create an experience that they would want to have when they were starting off getting into street photography.