Adidas Sport Club

Authentically bridging the worlds of sport and culture by tapping into the heritage of adidas.

The Challenge
Breakthrough the saturated Coachella Festival landscape to create a memorable experience that reinforces adidas as the creative brand leader within arts and culture.

The Idea
Relaunch the historical adidas Sport Club at Coachella 2019 to unite creators with the most influential artists, athletes, influencers, media, and consumers. White glove hospitality program for adidas that hosted over 180 highly curated guests to partake in the invite-only adidas Sport Club concept set within Palm Springs’ most desirable venue, the 50-acre Zenyara Estate.