Providing tools, resources and opportunities to the next generation of creators in music

Adidas Sound labs started as a way to give back to High School music programs by revonvating old music rooms into state of the art recording studios. A project based curriculum was developed in tandem to provide students the opportunity to gain real life experience across all roles that are in the music ecosystem.

Detroit - Cass Tech High School

Los Angeles - Hamilton High School

New York - Laguardia High School of music and arts

Chicago - Currie Metropolitian High School

After the sucsess of the High School programs, we developed a year round music and arts program and permenent space that would be a free, safe place for creators to access more music and arts programming in Los Angeles. It was developed through deep research and engagement within the LA music and education communities. The end goal was to build a network of safe spaces and always on and 6 week programming that is rooted in mentorship and hands-on, experience based learning across. Then scale it to the brands top 6 global markets.