The pop-up, called Eddie Huang Been Soigne, took place at the Lower East Side location of Pizza Beach with free dishes from Chef Creole and Javier Wong -- both of whom appeared on Huang’s VICELAND show, Huang’s World. In addition to Chef Creole's "The Creole Experience" (which includes shrimp, conch, sausage, and more) and Wong's fluke ceviche, you can expect plenty of Huang-emblazoned swag (retro matchbooks!), hot pink lighting, hip-hop, and an appearance from Huang and the new shoe line.

My role - Lead cross functional brand team and creative agency to develop concept from idea to execution.