Complexcon 2017 - adidas originals

Bringing to life the best and most exclusive adidas original products and collaborations in the middle of Complexcon

The Challenge
Breakthrough the saturated Complexcon floor to drive hype and excitment around adidas originals most exclusive collaborations, by creating an immersive experience that inspired and engages core audience.

The Idea
Inspired by how disney world makes it entertaining to stand in line waiting for your favorite ride, we created a walk through experience for sneaker fans telling the stories of key collaborations through unique installations and actiations.