Complexcon 2018 - adidas originals

A more inclusive and acsessible way to drop hype sneakers at Compelxcon

The Challenge
Disrupt the floor of Complexcon and challenge the status quo of how you drop hype sneakers so all 25,000 attendees have the same chances to cop thier favorite shoe.

The Problem to solve

- Eliminate lines and wait times

- Ensure a secure product purchase

- Provide consumers with equal opportunity to receive the product at launch

The Idea
F the traditional experience built on the trade show floor. We created a way to drive hype and sales of the most wanted adidas sneakers through an automated AR experience that enabled consumers to get thier sneakers in 2 minutes.